first choice

First Choice

Leading UK based Holiday Company

First Choice is one of the UK’s biggest travel operators specialising in sun and ski holidays, worldwide and charter flights.

Nucleus IP handles First Choice’s worldwide trade mark portfolio which also incorporates brands such as FIRST CHOICE, 2WENTYS, SUNSART, SKYTOURS and FALCON. We secured EU wide trade mark protection for the word mark FIRST CHOICE covering a range of goods and services.

When First Choice announced from May 2012, all its holidays would be “all inclusive”, Nucleus IP were able to secure EU wide trade mark protection for the company’s strapline THE HOME OF ALL INCLUSIVE.